Lead · Agent Economy
Meta is giving away Muse's compute almost for free — the real bet is how many merchants will let an AI agent complete a payment in place of a human.
Tyler Ross
·
September 25, 2026
On September 8, 2026, Meta officially launched Muse, its personal AI agent, and shortly after at the Meta Connect conference, CEO Mark Zuckerberg made a strikingly blunt statement: "We believe that Muse will make you money... we will profit by taking a small fee from transactions." That line is worth pausing on, because it separates Muse's business model from the subscription-first logic most...